AUTHENTIC BRANDS GROUP AND DEE OCLEPPO HILFIGER ANNOUNCE STRATEGIC PARTNERSHIP ON JUDITH LEIBER
New York, NY – January 11, 2017 – Authentic Brands Group (ABG), today announces a strategic partnership with Dee Ocleppo Hilfiger for the iconic luxury accessories brand, Judith Leiber. Through this unique partnership, Ocleppo Hilfiger signs on as co-owner, collaborator, global brand ambassador and creative director. The strategic partnership triggers an expansion of the brand which taps into Ocleppo Hilfiger’s award winning expertise in business, brand and product development. Implementing a dually focused strategy, Ocleppo Hilfiger and the ABG team will continue to develop the core brand while at the same time extending its equity to new categories, distribution channels, and territories.
“Judith Leiber embodies femininity, luxury and glamour,” said Nick Woodhouse, President and CMO of ABG. “Dee’s style and creative influence will infuse the brand with a new and relevant outlook that will be integrated across core and new categories.” Woodhouse went on to say, “The partnership brings a real opportunity to expand the Judith Leiber footprint across the fashion, fragrance and accessories industries.”
As creative director and co-owner of the Judith Leiber brand, Dee Ocleppo Hilfiger will collaborate with ABG on the development and expansion of Judith Leiber product categories, retail distribution, and marketing. In addition to Judith Leiber handbags, footwear and eyewear, Dee will oversee the expansion into apparel, jewelry, and beauty. The first Judith Leiber X Dee Ocleppo capsule collection is planned to launch in stores and online in Holiday 2017.
“I am excited to join forces with ABG on such an iconic brand,” said Dee Ocleppo Hilfiger. “I have always been a tremendous fan of Judith Leiber and look forward to lending my creativity and experience in the fashion and accessories industry to the brand.”
Dee Ocleppo Hilfiger, Mother, Wife, Designer and Entrepreneur, is a renowned luxury handbag designer who launched her first versatile luxury handbag collection in 2012 leading her to be recognized with the “Rising Star Award” for accessories by Fashion Group International. With the success of Dee’s first venture in the accessories industry she went on to expand her universal handbag collection with the Bag Bar patent which was later acquired by the legendary lifestyle brand, Kate Spade & Co.
About Judith Leiber
The first true American luxury brand, Judith Leiber is a name synonymous with elegance, style, and sophistication. For more than fifty years, Judith Leiber’s incomparable evening bags and crystal minaudières have been recognized worldwide for their meticulous attention to detail and flawless handcraftsmanship. For more information, visit www.JudithLeiber.com. Follow @JudithLeiber on Instagram, Facebook, Twitter, Pinterest, Snapchat.
About Authentic Brands Group
Authentic Brands Group is a brand development company, which seeks to build long-term value through the ownership of intellectual property associated with prominent entertainment, fashion and sports brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Thalia®, Michael Jackson® *managed brand*, Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. www.abg-nyc.com